The New Yorker

How E-Commerce Is Transforming Rural China

While Amazon and many of their US based competitors are seeking growth by diversifying beyond retail (movies, music, television), for their counterparts in China there is a huge amount of growth still to be had simply by spreading outside major urban centres. This piece looks at the impact on local communities, by examining the experience of Xia Canjun, a regional manager for JD.com covering the rural community he grew up in, and the CEO’s strategy back at HQ in Beijing.